Print Campaign
BRAND
Die Zeitungen
When it comes to our homeland, local newspapers are the only medium where we can get reliable information. Die Zeitungen, a group of German newspapers, challenged us to find a way to pass this message through a surprising print campaign.
We realized that, oftentimes, laziness makes us fall in the trap of listening to people's rumors, keeping us from looking for reliable sources. In this print series, the rumors are represented by sound waves, appearing as a disturbing noise that will be muted once we decide to rely on newspapers headlines.
Note: English translation follows, the bold copy stands for the copy in the soundwaves.
(Headline:) HVV raises ticket prices of 1.3% following an undeclared bankruptcy
(Tagline:) Mute the rumors.
(Headline:) Ten cars on fire in the left-wing district Kreuzburg: a war declaration from the rightwing extremists
(Tagline:) Mute the rumors.
(Headline:) Munich: artificial grass soccer fields cause kids various sicknesses
(Tagline:) Mute the rumors.
Copywriter
Elena Chiaradia
