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Digital Activation

BRAND

Four Paws

Four Paws, an NGO that fights for animal rights, needs funds to help farm animals live in more humane conditions. We decided to partner up with Lufthansa, using their booking page to create a smart and simple donation process. The more legroom people add, the more money they're donating to make more spacious and livable conditions for the farm animals.

Copywriters

Elena Chiaradia

Adam Braun

Art Director

Simon Herret

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