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Digital Activation
BRAND
Four Paws
Four Paws, an NGO that fights for animal rights, needs funds to help farm animals live in more humane conditions. We decided to partner up with Lufthansa, using their booking page to create a smart and simple donation process. The more legroom people add, the more money they're donating to make more spacious and livable conditions for the farm animals.
Art Director
Simon Herret
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