ELENA CHIARADIA

BRAND

Adobe

LAD Bible

Challenge:

Find a creative way to combine the use of Adobe Creative Cloud and LAD Bible’s channels to communicate social good and inspire change.

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Insight:

Between 2011 and 2017, 259 people died for taking selfies in risky situations. People literally put their lives on the line just for some likes on social media.

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Idea:

We created 3 Adobe tutorials and turned them into storytelling media: 3 real stories of deaths by selfies will be told by 3 designers. These designers will use the victims’ pictures in their tutorials and will act like they are related to them. We'll then make these videos viral using LAD Bible's channels.